Dancing in Norms (DIN) — animated short
DIN is a motion visualization project that aims to artistically explore the influence of technology and standardization on physical movement.
Standards play a significant role in our lives, dictating how we move and function. The “German Institute for Standardization”, known as DIN, has compiled over 34,000 standards. These industry standards shape our daily movements (especially in motion design where we spend extended periods in front of computers).
The aim of the project is to encourage viewers to explore their movements and search for forms of movement in which they feel alive, free from the constraints of standardization, optimization and body cult.
The result is eight unique character designs, all inspired by high-end designer chairs - as objects of immobility. They have been developed in four different forms of abstraction: Projection onto motion data, distance measurement, perspective measurement, and volume measurement.
Cinema 4D & Redshift, Houdini, Processing, After Effects, OptiTrack
Direction and art direction: Samuel Lewek
Dance: Thomas Lempertz
Music: Frederic Hellmann
Editing: Katharina Jung
Sounddesign: Frederic Hellmann, Vincent Egerter
Production: Sabina Stöckler
Animation: Ole Bornitz & Samuel Lewek
Visual system: Luca Carubia & Samuel Lewek
Motion graphics: Luca Carubia & Victor Heckle
Creative coding: Victor Heckle
MoCap camera: Jan Wittkopp
MoCap technical direction: Justus Henne
Technical support: Paulo Scatena & Leon Monschauer
Supervised by Prof. Dr. Heike Sperling & Alexander Hanowski.
A production by Filmakademie Baden-Württemberg GmbH.