Samuel Lewek
Art Director & Motion Designer

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Catalog, animated loops
Graduation project
Hochschule Wismar
2020
24x16 cm
144 pages
Softcover with a screen printed, linen dust jacket

Im Trüben — catalogue of metaphors about physical activities that have become obsolete due to technology and digitalization.



Using a collection of German metaphors such as “Im Trüben fischen” (search in unknown environment), “Aus dem Stegreif” (to improvise sth.), or “Etwas anzetteln” (to incite sth.), the project reveals an excerpt of cultural techniques with which people have physically experienced and understood the world over the last two thousand years of western cultural history.



The collection is complemented by animated loops on selected metaphors, which can be played and experienced “physically” through analog apparatuses.

Poster for the self-initiated exhibition “Konfekt” (German for “candy”) in July 2020.


Credits


Supervised by Prof. Olaf Fippinger & Richard Stickel.
Music (clip of analog aparatuses) by Analogik.

Thanks to Rebekka Jochem, Jonas Lewek, Rebecca Osterberg, Martina Peters and Katja Maria Lewek! This project would not have been possible without you.

Created at the Hochschule Wismar 2020.

Visit the “Im Trüben” microsite
AED Neuland Award (recognition)
Hochschule Wismar

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